How does the evolving landscape of competition, characterized by industry convergence and disruptive entrants, compel organizations to

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How does the evolving landscape of competition, characterized by industry convergence and disruptive entrants, compel organizations to embrace strategic innovation and agile adaptation to maintain market relevance ?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Apr 16, 2024 03:48 AM

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How does the evolving landscape of competition, characterized by industry convergence and disruptive entrants, compel organizations to

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Global Marketing management

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