How does the integration of persuasive communication theories, such as the elaboration likelihood model or social judgment

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How does the integration of persuasive communication theories, such as the elaboration likelihood model or social judgment theory, inform the development of strategic communication campaigns aimed at changing attitudes, beliefs, and behaviors?

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Human Resource Management

ISBN: 978-0538453158

13th Edition

Authors: Robert L. Mathis, John H. Jackson

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Posted Date: Mar 18, 2024 03:16 AM

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How does the integration of persuasive communication theories, such as the elaboration likelihood model or social judgment

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The integration of persuasive communication theories such as the Elaboration Likelihood Model ELM and Social Judgment Theory SJT can greatly inform the development of strategic communication campaigns ... View the full answer

Human Resource Management

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