How does the P&G Company become a global leader in fast-moving consumer goods? answers should be as
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PROCTOR & GAMBLE PRODUCTS How does the P&G Company become a global leader in in fast-moving consumer goods? MAY 16, 2016/ERICLIJUN Deakin Business School at Deakin University Procter & Gamble Co., also called P&G, which is a global leader multinational company in fast-moving consumer goods. It includes many famous brands, such as Oral-B, Olay, SK-II, as well as Gillette and so on. In addition, the products are very popular because of its quality and innovation. At present, the products are distributed in around 180 countries to approximate five billion consumers. The corporation has obtained total Revenue of 76.27 billion US dollars in 2015 (Annual Report of P&G, 2015). It cannot be denied that it has benefited from its excellent marketing mix, especially the place, which ensures the products are available almost all over the world. There is a saying, "No one is an island," P&G effectively uses the channels of distribution to run its operations, and it established powerful distribution network, which includes manufacturing firms, distributors, retailers, consumers, and so on.
QUESTIONS:
1. Explain why P&G Company use a distribution channel network and not direct channels?
2. Explain the value intermediaries can add to products.
3. Explain why marketing channel decisions can result in the success or failure of Procter & Gamble products.
4. How does the P&G Company manage conflict in channel relationships and how to design a smart distribution system?
Reference: 'Annual Report of P&G' 2015, viewed 13 May 2016. . Lauren Coleman-Lochner & Mark Clothier 'P&G Looks to Franchise Tide Dry Cleaning' Bloomberg BusinessWeek, viewed 12 May 2016. . Iacobucci, D 2013, MM4, Mason, Ohio: South-Western: Andover: Cengage Learning [distribution], [2013]. Viewed 10 May 2016. 'The Procter & Gamble Company SWOT Analysis' 2015, Procter & Gamble SWOT Analysis, pp. 1-9, Business Source Complete, EBSCOhost, viewed 11 May 2016. Links: http://www.pgshop.com/pgshop-brand-olay/ Video: https://www.youtube.com/watch?v=jQ84TUY8FAs https://www.youtube.com/watch?v=JW3WWaSYXLg https://www.youtube.com/watch?v=qfw4RmbKB-M
Additionally, view this short Procter & Gamble's Supply Network video:
Procter & Gamble's Supply Network
Then respond to the questions at the end of the article. Your answers must be as detailed as possible with references from the actual case.
Please be sure to read Case Study Analysis Guidelines in the Modules and the following requirements before completing this assignment.
Related Book For
Introduction to Operations and Supply Chain Management
ISBN: 978-1292093420
4th Global edition
Authors: Cecil B. Bozarth, Robert B. Handfield
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