Question: How does the specific frequency and exposure affect the mobile advertising push of customers' purchase intention? Outline for Quantitative Research Proposal INTRODUCTION LITERATURE REVIEW/JUSTIFICATION FOR

How does the specific frequency and exposure affect the mobile advertising push of customers' purchase intention? Outline for Quantitative Research Proposal INTRODUCTION LITERATURE REVIEW/JUSTIFICATION FOR THE PROPOSED RESEARCH RESEARCH OBJECTIVE AND QUESTION Research Question Business Objective Research Objective d. Hypotheses METHODOLOGY a. Research Design b. Population and Sampling i. Sample Size ii. Sampling Technique c. Instrument i. Operational Definition ii. Questionnaire Outline PROPOSED OUTCOMES

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