Question: There is a knowledge gap regarding how certain frequency and exposure in relation to push mobile advertising on customer purchase intention Outline for Quantitative Research

There is a knowledge gap regarding how certain frequency and exposure in relation to push mobile advertising on customer purchase intention

Outline for Quantitative Research Proposal

INTRODUCTION

LITERATURE REVIEW/JUSTIFICATION FOR THE PROPOSED RESEARCH

RESEARCH OBJECTIVE AND QUESTION

Research Question

Business Objective

Research Objective

d. Hypotheses

METHODOLOGY a. Research Design

b. Population and Sampling i. Sample Size

ii. Sampling Technique c. Instrument

i. Operational Definition ii. Questionnaire Outline

PROPOSED OUTCOMES

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