Question: How does the specific frequency and exposure affect the mobile advertising push of customers' purchase intention? Outline for Quantitative Research Proposal INTRODUCTION LITERATURE REVIEW/JUSTIFICATION FOR

How does the specific frequency and exposure affect the mobile advertising push of customers' purchase intention?

Outline for Quantitative Research Proposal

INTRODUCTION

LITERATURE REVIEW/JUSTIFICATION FOR THE PROPOSED RESEARCH

RESEARCH OBJECTIVE AND QUESTION

Research Question

Business Objective

Research Objective

d. Hypotheses

METHODOLOGY a. Research Design

b. Population and Sampling i. Sample Size

ii. Sampling Technique c. Instrument

i. Operational Definition ii. Questionnaire Outline

PROPOSED OUTCOMES

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