How effectively do you think Ma Earth is practicing corporate social responsibility in this situation? Explain the
Fantastic news! We've Found the answer you've been seeking!
Question:
How effectively do you think Ma Earth is practicing corporate social responsibility in this situation? Explain the reasoning behind your evaluation.
Transcribed Image Text:
Heather Franklin is a marketing manager for Ma Earth Skin Care. Four years ago, when she was hired to help with the paperwork for promotional campaigns, she was thrilled to become a part of this company because she loved Ma Earth's lotions, soaps, and cosmetics. Besides smelling selecting her favorite shots, one of the photographers commented that the translator had made some surprising remarks on the return trip from the village. Apparently the pile of orellana fruit had been gathered just for the photo shoot. The tribe doesn't really bother with growing and heavenly and offering exquisite colors for eye shadow and lipstick, the products spoke to Heather's values: Ma Earth promised to use all natural ingredients, sustainably grown or mined, and to operate with minimal adverse impact on the planet. So for Heather, going to work was almost like carrying out a mission, promoting both beauty and concern for the planet's well-being. No doubt, her commitment and harvesting orellana; the people of this area aren't primar- ily farmers, and there aren't actually many orellana trees within a day's walk of the village. The first year they had tried selling orellana to Ma Earth, they grew only enough to earn a few hundred dollars, not really worth the effort. Heather felt confused by these statements and planned to take a closer look at spending on her product later that day. enthusiasm helped pave the way when the position of mar- keting manager opened up. Currently, Heather and her team are preparing a pro- motional campaign for a new product line, Oré Essentials, which includes lipsticks, foundation, and eye shadows tinted with a plant extract called orellana. The exciting fea- ture of Oré Essentials is that orellana is harvested deep in the Amazon rain forest, and because of its sustainable practices, Ma Earth will obtain this special ingredient in socially responsible manner. The company set up a con- tract with a tribe living in a remote village. The people of the tribe are supposed to grow and harvest the orellana, which is naturally part of the area's ecosystem, and Ma Earth has Hours later, when the other employees had gone home, Heather finally had a chance to spend some time research- ing her product on the company's employee website. She found purchasing transactions for "orellana/annatto," and after a little research learned that under either name, the product is just an inexpensive dye. Under the latter name, it is used as a common food coloring. It turns out that Ma Earth made most of its purchases from a mainstream sup plier, which is cheaper than persuading remote villagers to provide orellana. That evening Heather went home feeling betrayed and upset. The next day she asked her boss, the divisional vice president, why the company pretended to care about a promised to pay a fair price to the whole tribe so the people can use the money to maintain their village and their way of life. Consumers will get a beautiful product and the plea- sure of knowing that they are helping preserve an endan- gered ecology-and an endangered way of life for the rain forest people. But when Heather sat down for a meeting with the photography crew that traveled to the village, some con- remote village if it was just a front for a brand. Heather's boss, Megan McDonough, said, "But we do care! We send them tens of thousands of dollars every year. Sure, they don't actually grow that stuff for us, but they could, and we'll buy it if they do. Anyway, our aid has provided a school and a health clinic, not to mention food and clothing. We've helped the tribe members stay healthy and preserve their cerns began to surface. She was looking at stunning pho- tos of tribe members arrayed in grass skirts as they stood behind a pile of fruit from the orellana tree. As she was language and culture." Heather considered what Megan said. "So," she asked, "does this mean we're using their culture to build an Heather Franklin is a marketing manager for Ma Earth Skin Care. Four years ago, when she was hired to help with the paperwork for promotional campaigns, she was thrilled to become a part of this company because she loved Ma Earth's lotions, soaps, and cosmetics. Besides smelling selecting her favorite shots, one of the photographers commented that the translator had made some surprising remarks on the return trip from the village. Apparently the pile of orellana fruit had been gathered just for the photo shoot. The tribe doesn't really bother with growing and heavenly and offering exquisite colors for eye shadow and lipstick, the products spoke to Heather's values: Ma Earth promised to use all natural ingredients, sustainably grown or mined, and to operate with minimal adverse impact on the planet. So for Heather, going to work was almost like carrying out a mission, promoting both beauty and concern for the planet's well-being. No doubt, her commitment and harvesting orellana; the people of this area aren't primar- ily farmers, and there aren't actually many orellana trees within a day's walk of the village. The first year they had tried selling orellana to Ma Earth, they grew only enough to earn a few hundred dollars, not really worth the effort. Heather felt confused by these statements and planned to take a closer look at spending on her product later that day. enthusiasm helped pave the way when the position of mar- keting manager opened up. Currently, Heather and her team are preparing a pro- motional campaign for a new product line, Oré Essentials, which includes lipsticks, foundation, and eye shadows tinted with a plant extract called orellana. The exciting fea- ture of Oré Essentials is that orellana is harvested deep in the Amazon rain forest, and because of its sustainable practices, Ma Earth will obtain this special ingredient in socially responsible manner. The company set up a con- tract with a tribe living in a remote village. The people of the tribe are supposed to grow and harvest the orellana, which is naturally part of the area's ecosystem, and Ma Earth has Hours later, when the other employees had gone home, Heather finally had a chance to spend some time research- ing her product on the company's employee website. She found purchasing transactions for "orellana/annatto," and after a little research learned that under either name, the product is just an inexpensive dye. Under the latter name, it is used as a common food coloring. It turns out that Ma Earth made most of its purchases from a mainstream sup plier, which is cheaper than persuading remote villagers to provide orellana. That evening Heather went home feeling betrayed and upset. The next day she asked her boss, the divisional vice president, why the company pretended to care about a promised to pay a fair price to the whole tribe so the people can use the money to maintain their village and their way of life. Consumers will get a beautiful product and the plea- sure of knowing that they are helping preserve an endan- gered ecology-and an endangered way of life for the rain forest people. But when Heather sat down for a meeting with the photography crew that traveled to the village, some con- remote village if it was just a front for a brand. Heather's boss, Megan McDonough, said, "But we do care! We send them tens of thousands of dollars every year. Sure, they don't actually grow that stuff for us, but they could, and we'll buy it if they do. Anyway, our aid has provided a school and a health clinic, not to mention food and clothing. We've helped the tribe members stay healthy and preserve their cerns began to surface. She was looking at stunning pho- tos of tribe members arrayed in grass skirts as they stood behind a pile of fruit from the orellana tree. As she was language and culture." Heather considered what Megan said. "So," she asked, "does this mean we're using their culture to build an
Expert Answer:
Answer rating: 100% (QA)
The modern era of CSR or social responsibility as it was often called is most appropriately marked by the publication by Howard R Bowen of his landmark book Social Responsibilities of the Businessman ... View the full answer
Related Book For
Project management the managerial process
ISBN: 978-0073403342
5th edition
Authors: Eric W Larson, Clifford F. Gray
Posted Date:
Students also viewed these marketing questions
-
How can firms show corporate social responsibility in emerging markets and developing economies?
-
How effectively do you think Rachel spent her day? What are your suggestions for improvements? Do you think this is an accurate portrayal of what it is like to be a Project Manager? Why or Why Not?
-
1. How effectively do you think Rachel spent her day? 2. What does the case tell you about what it is like to be a project manager? Rachel, the project manager of a large information systems project,...
-
For the year ending December 31, Orion, Inc. mistakenly omitted adjusting entries for $1,500 of supplies that were used, (2) unearned revenue of $4,200 that was earned, and (3) insurance of $5,000...
-
The number (in millions) of smartphone users in the years 2010, 2011, 2012, 2013, and 2014 is 62, 93, 122, 145, and 164, respectively. Let n be the number (in millions) of smartphone users. a. Use...
-
A block with a weight of 3.0 N is at rest on a horizontal surface. A 1.0 N upward force is applied to the block by means of an attached vertical string. What are the (a) Magnitude and (b) Direction...
-
As shown in Fig. P9.74, the aerodynamic drag on a truck can be reduced by the use of appropriate air deflectors. A reduction in drag coefficient from \(C_{D}=0.96\) to \(C_{D}=0.70\) corresponds to a...
-
Relevant Cash Flows Parker & Stone, Inc., is looking at setting up a new manufacturing plant in South Park to produce garden tools. The company bought some land six years ago for $5 million in...
-
. Hafnaoui Company reported pretax net income from continuing operations of $800,000 and taxable income of $500,000. The book-tax difference of $300,000 was due to a $200,000 favorable temporary...
-
BUSINESS CASE (100 points) Julia has recently opened a dry fruits wholesale company dedicated to the sale of peanuts, almonds and pistachios. The company's name is "The Nuthouse". THE NUTHOUSE Since...
-
What is Web services. Explain Architecture of Web Services.
-
A disk is to be rotated around an axis perpendicular to its face. we can place the axis through the center or through a point on the rim of the disk. how will the rotational inertia of the first...
-
On March 10, Blarney Corporation issued for cash 10,000 shares of no-par common stock at $40. The journal entry to record this transaction would include a . debit to Cash for $10,000 credit
-
What happened when Vin (originally 10 mV Vpp, 1 kHz sine wave) had its frequency changed to 10 kHz and 10 Hz? What is the explanation for what you observed? Circuit is a bandpass filter
-
is known as a business that takes stolen cars apart to sell parts for a profit. O A strip-and-peel shop. O A midnight auto supply. O A chop shop. O A shake and bake.
-
3. Suppose a firm uses the NPV decision rule. Considering the following cash flows, should the firm accept this project: Year 0 1 2 3 a. a required return of 11%? b. a required return of 25%? 4. What...
-
One cut of a stick of licorice produces two pieces. Two cuts produce three pieces. Three cuts produce four pieces. (a) How many pieces are produced by five cuts and by six cuts? Assume the cuts are...
-
Will the prediction interval always be wider than the estimation interval for the same value of the independent variable? Briefly explain.
-
You are creating a customer database for Winston-Salem Warthogs minor league baseball team. Draw a project network given the information below. Complete the forward and backward pass, compute...
-
Why is a conductor of an orchestra an appropriate metaphor for being a project manager? What aspects of project managing are not reflected by this metaphor? Can you think of other metaphors that...
-
When would it be appropriate to hold a formal team-building session on a project?
-
The materials which exhibit the same elastic properties in all directions are known as: (a) Homogeneous (b) Isotropic (c) Isentropic (d) Inelastic
-
In a reaction steam turbine, steam expands: (a) In nozzle only (b) In moving blades only (c) Partly in nozzle partly in blades (d) None of the above
-
In impulse turbines, pressure on the two sides of the moving blades: (a) Increases (b) Decreases (c) Remains same (d) None of the above
Study smarter with the SolutionInn App