Question: How else might Paez differentiate itself from its competitors? What other value propositions hold promise for the company? Are there white spaces in this category?

How else might Paez differentiate itself from its competitors? What other value propositions

hold promise for the company? Are there white spaces in this category? Keep in mind Paez's

customer segments.

Based on : Paez case study (Jill Avery, Harvard Business Publishing), under the title "Positioning Paez"

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