How has Panera Bread established a unique position in the restaurant industry? How has this unique position contributed to the firm's success? Do you think Panera Bread will reach its goal of becoming a leading national brand in the restaurant industry? Why or why not?

Analyze the restaurant industry using Porter's five forces model. In what ways has Panera Bread successfully positioned itself against the forces that are suppressing the profitability of the restaurant industry as a whole?

What barriers to entry has Panera Bread created for potential competitors? How significant are these barriers?

What are Panera Bread's primary sources of competitive advantage? In your judgment, are these sources of advantage sustainable? Why or why not?