Question: How has the company been able to help consumers shift their attitude towards choosing the products? Is the company taking a pro-active approach to managing

How has the company been able to help consumers shift their attitude towards choosing the products? Is the company taking a pro-active approach to managing its marketing environment?

Guideline

1. Shifting attitude

- Encourage usage of card through customer service, (customer experience and helping Customer to achieve their desire) Provide digital Solutions. Explain how each items did by the company

2. Pro- active approach (PEST)

Understand the marketing environment and take advantage by recognizing opportunities. Manufacture different cards for different needs.

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