How has the pandemic changed consumer behaviour? Discuss. In your discussion use the Maslow Hierarchy of needs theory to explain the changes in consumer behaviour. You must support your answer with theory theoretical analysis of the change in consumer behaviour should be the primary focus on your response. You must use a minimum of 4 journal articles (from sources classified as Journals). Your response should demonstrate a clear understanding and articulation of scholarly research on the topic. You must use a minimum of 4 industry reports drawn from consultancy firms websites including McKinsey, Accenture, Deloitte, PwC, KPMG, Bain, Boston. Your use of brand examples should be secondary to your focus on theoretical analysis and critical discussion.