How have the UK Online Fashion Retailers ASOS and BooHoo integrated consumer behavior frameworks such as Forrester's 5 I's and Theory of planned behavior . How do I use both theories to explain how social media and social influence has been put to work by both of the brands

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ASOS and Boohoo as leading online fashion retailers have indeed integrated consumer behavior frameworks such as Forresters 5 Is and the Theory of Planned Behavior TPB into their strategies to leverage ... View the full answer