Digital Marketing(6th Edition)
Authors:
Dave Chaffey, Fiona Ellis Chadwick
In Stock: 2 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1292077611, 9781292077611
Book publisher: Pearson
Book Price $0 : The 6th edition of 'Digital Marketing' by Dave Chaffey and Fiona Ellis-Chadwick provides an exhaustive exploration of both fundamental principles and advanced strategies in digital marketing. This comprehensive guide delves deep into SEO, social media marketing, and the critical role of analytics in shaping effective digital marketing strategies. The book is structured to lead readers through the complexity of the digital landscape, offering insights into content marketing, online customer behavior, and digital customer relationship management. Through its expertly curated 'solution manual,' this edition offers practical exercises and examples that align directly with current trends and technologies. The ‘Answer Key’ section supports readers in measuring their understanding through quizzes, while the 'table of content' effectively outlines thematic areas such as email marketing, web analytics, and the utilization of AI in digital marketing. A key feature of this work is its intricate breakdown of techniques like PPC advertising, programmatic buying, and the deployment of machine learning for personalization. While not centered on fictional characters or a traditional plot, its 'main characters' are modern marketing technologies and methodologies, poised as tools and allies for any digital strategist. The book has been well-received in academic and professional circles for its actionable insights and comprehensive analysis. As technology evolves, the book remains a pivotal asset for marketers who seek to excel within the digital domain. Ideal for those who seek cheap, cost-effective manuals to support their educational journey.
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