How important is the self-reference criterion (SRC) to global marketers in analyzing culture?

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Auditing and Assurance Services Understanding the Integrated Audit

ISBN: 978-0471726340

1st edition

Authors: Karen L. Hooks

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Posted Date: Jul 29, 2020 09:38 PM

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How important is the self-reference criterion (SRC) to global marketers in analyzing culture?

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The selfreference criterion is very important in global marketing Selfreference criteria are thinkin... View the full answer

Auditing and Assurance Services Understanding the Integrated Audit

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