1. How is the Internet continuing to be the "next new thing" in advertising?
2. Research 3 new trends/technologies that will offer unique advertising opportunities and explain why you think they will be effective
3. Discuss the major characteristics of real-time targeting. What do you think are its strengths and its weaknesses?
4. Why is it important to experiment, learn and adopt in advertising?

Explain one ad you found effective and one ad you did not

1. Give 3-4 specific characteristics why you thought one was effective - remember what w learned about formats, creative, messaging, platform, target markets etc.
2. Give 3-4 specific reasons why you thought the other was NOT effective - be specific using concepts from our chapter

 

Summarize some key learnings about Internet Advertising 

1. What method or type of media is the most effective to cater to today's society? Does this mean that the older, traditional media or methods are outdated and should not be used?
2. If you were starting as a Head of Advertising Strategy tomorrow, what would be some specific approaches you would take to get started?  How would you evaluate what would be most effective?

Explain the roles of media choice, consumer control, and consumer trust, in terms of future advertising.

1. Discuss how consumer empowerment will affect the future of advertising
2. Give an example of AR or VR in advertising and how brands can utilize new technologies like this
3. Do you typically OPT IN for marketing when you sign-up or download something? Why or why not?