What is a serious limitation of the mental states, or formula, approach to personal selling?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 14, 2024 01:53 PM

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What is a serious limitation of the mental states, or formula, approach to personal selling?

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One serious limitation of the mental states or formula approach to personal selling is its lack of flexibility and adaptability to individual customer ... View the full answer

International Marketing And Export Management

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