Question: How is the typical consumer purchase decision process different from that of the typical organizational buyer? When a firm 'thinks strategically', it seeks ways for

  1. How is the typical consumer purchase decision process different from that of the typical organizational buyer?
  2. When a firm 'thinks strategically', it seeks ways for each of its activities to add value for its customers. How does marketing add value to a product or a firm?
  3. Is income, by itself, usually a pretty good measure of social class?Why or why not?

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