How many quarters does it take to set up a new sales outlet?

It is immediate

$1$ quarter

$2$ quarters

$4$ quarters

What is the purpose of a balanced scorecard?

To measure the overall performance of a company

To assess the accuracy of financial projections

To summarize key data from financial statements

To generate interest from outside investors

In the simulation, which information does marketing research include? Choose all that apply.

Market potential

Customer needs

Target segment selection

Price willing to pay

True or false? Customers buy benefits, not components or features.

True

False

In the simulation, which stage of the product life cycle is the industry currently in$?$

Decline

Maturity

Growth

Introduction

What are the three market segments in the simulation?

Mountain

Speed

Rugged

Recreation

When does the company go to the test market in the simulation?

Quarter $1$

Quarter $2$

Quarter $3$

Quarter $4$