Question: How many stepsifactorsidata points do you need to complete the top-down estimation approach for market size? None At least 4 Five It depends on the

How many stepsifactorsidata points do you need to

How many stepsifactorsidata points do you need to complete the top-down estimation approach for market size? None At least 4 Five It depends on the problem and available data. QUESTION 2 Which of the following estimation method sums estimates from various segments, distribution channels, or niche markets? Top down Government database Bottom up Triangulation QUESTION 3 In addition to marketing. what other functional business entities are interested in market size estimates? Operations Channel partners Financial services All of the above What is the NAICS code for Educational Services? 62 51 61 71 QUESTION 5 Which of the following marketing metrics requires an estimate of market size? Custorner satisfaction Market share Customer lifetime value Brand equity QUESTION 6 Which of the following data sources is typically regarded as unbiased? Company-sponsored Government Trade publication Industry expert

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