How might consumers respond to a brand with two SKUs, a medium sized economy toothpaste priced at $3 75 and a large healthy product at $4 00 SKU 1 SKU 2 SKU 3 MSRP 9 12 7 Average Discount 20 32 26 Allowance 7 9 6 Unit COGS 2 25 2 47 1 89 Shipping Tariffs 0 33 0 36 0 37 MSP Gross Margin Gross Margin...

Answer SKU 1 SKU 2 SKU 3 1 MSP MSRP 9 12 7 Less Average Discount 18 384 ...

How might consumers respond to a brand with two SKUs, a medium-sized economy toothpaste priced at $3.75

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How might consumers respond to a brand with two SKUs, a medium-sized economy toothpaste priced at $3.75 and a large healthy product at $4.00?

		SKU #1		SKU #2		SKU #3
	MSRP		9		12		7
Average Discount		20%		32%		26%
Allowance %		7%		9%		6%
Unit COGS		2.25		2.47		1.89
Shipping / Tariffs		0.33		0.36		0.37
MSP
Gross Margin
Gross Margin %

Related Book For answer-question

Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis , Rik Pieters

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Posted Date: Oct 30, 2020 10:00 PM

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How might consumers respond to a brand with two SKUs, a medium-sized economy toothpaste priced at $3.75

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Consumer Behavior

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