How often should an advertiser repeat ads it places on websites? Research indicates the answer depends on whether the ad relates to the site's content, and whether there are also competing ads present on the site. The study found support for the general idea that repetitive ad messages resulted in higher recall and interest in learning more about the advertised product (in this case, a laptop). However, repeating the same ad was primarily effective when competitors also showed ads on the site. Otherwise it was better to vary the ad messages for the laptop (presumably because people tuned out the ad if it appeared repeatedly). And these ads were more effective when they appeared on a site where the content related to the advertised product. 10:47 Consider the following in your answer Do you agree, does the article identify a marketing opportunity? What do you think about marketing research and this opportunity? What changes might evolve in the future when it comes to marketing and understanding consumer behaviour? 10:51 Approximately 500 words 10:54