How should a company set price?  Is it based on cost position or marketing value?  Provide a few examples of companies that clearly use certain price strategies. How does pricing affect brand image?  How does pricing effect the supply chain of a company?

Answer rating: 100% (QA)

Setting prices for products or services is a crucial decision for any company as it directly impacts its profitability market positioning and customer perception There are several factors that compani... View the full answer