Question: How should Fan Fit application use Channels, Content and Data to reach its buyer personas? Fenton A., Heinze A. (2015). Fan Fit: Developing a

How should Fan Fit application use Channels, Content and Data to reach its buyer personas?

Fenton A., Heinze A. (2015). "Fan Fit: Developing a Sports Club Social Media and Fitness App to Engage Fans", The Case Centre,www.thecasecentre.org

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