how to conduct an external and internal company analysis. Conduct an external analysis of a company or organization of your choosing. Use all of the tools necessary to conduct a thorough evaluation of the external environment in which your chosen company or organization operates. Make sure you emphasize its global position and diversification of interests. Identify all the pertinent issues pertaining to that external environment, global strategies, and diversification. Perform an analysis and evaluation of those issues.

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To conduct an external analysis of a company or organization you can use various tools and frameworks such as PESTEL analysis Porters Five Forces SWOT ... View the full answer