How will you position your product relative to the competition via your promotional efforts? What is your
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How will you position your product relative to the competition via your promotional efforts? What is your specific selling proposition to your target market? What media will you use and why? What will the content of your promotional messages be and why? How will the content tie into - and reinforce - your positioning strategy?)
Please provide a lengthy and in-depth response, long enough for pages please
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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