Using the 6M framework, develop a future promotion strategy (or mix) for Five Guys. Assume that Five Guys' promotional budget is $100 million. Make sure to indicate how the budget will be allocated (i.e. how much for each of the media selected in your promotional plan)?

Answer rating: 100% (QA)

The 6M framework consists of Mission Money Message Media Measurement and Markets Applying this framework to develop a future promotion strategy for Fi... View the full answer