Question: Using the 6M framework, develop a future promotion strategy (or mix) for Five Guys. Assume that Five Guys' promotional budget is $100 million. Make sure

Using the 6M framework, develop a future promotion strategy (or mix) for Five Guys. Assume that Five Guys' promotional budget is $100 million. Make sure to indicate how the budget will be allocated (i.e. how much for each of the media selected in your promotional plan)?

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