Question: How would you interpret the given output? (100 words) Variables Cronbachs Alpha Discriminant validity Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891

How would you interpret the given output? (100 words) Variables Cronbachs Alpha Discriminant validity Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879 Brand Loyalty 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872

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