How Would you respond to this "The cost of the products can be high, this can have consumers looking to competitors for products at a better price point. Apple needs to look at options to reduce prices and possibly more affordable options. Maybe products that are more basic for those that do not want all the bells and whistles that the current product has.

With slow growth in markets of developing countries, Apple should look at expanding into developing countries and offering jobs to help benefit the people and the economy. With more developing countries become more mobile Apple could gain a competitive advantage in a newer market.

Competition from other competitors is steep and Apple has struggling to keep up with its competitors. Even with newer and newer technology and innovations, Apple has many competitors offering similar technology and innovations. Quality over quantity is what Apple should strive for to compete with competitors. Offer a product that is backed up with great customer service and support. Consumers will more than likely return if they have a product that they can depend on and know it will hold up to everyday use.

With technology changing so fast today, we see Apple and competitors racing to get the new and updated product out on the market faster and faster. Apple needs to invest in ways to gain the advantage in a faster release of new products. With more resources being put into research and development, Apple can continue to gain the advantage."