How would you use the insight about different social classes to design a consumer product service Imagine that an online food delivery service (competing with Blue Apron) has hired you to develop a marketing strategy for a membership package The company wants to offer different packages to different social classes Develop a complete package and marketing strategy for each of the following the upper class, and the working class Be sure to discuss (1) services offered (including classes, products, app itself and so on), (2) pricing, (3) the advertising message, and (4) media targeting

Question: How would you use the insight about different social classes to design a consumer product/service? Imagine that an online food delivery service (competing with Blue

How would you use the insight about different social classes to design a consumer product/service?
1. Imagine that an online food delivery service (competing with Blue Apron) has hired you to develop a marketing strategy for a membership package. The company wants to offer different packages to different social classes. Develop a complete package and marketing strategy for each of the following: the upper class, and the working class. Be sure to discuss (1) services offered (including classes, products, app itself and so on), (2) pricing, (3) the advertising message, and (4) media targeting.

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