Identify an opinion leader. Explain what an opinion leader is and the characteristics that define an effective

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Identify an opinion leader. Explain what an opinion leader is and the characteristics that define an effective opinion leader. How
can a marketer use an opinion leader as part of their marketing strategy?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Posted Date: Mar 14, 2024 07:59 PM

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Identify an opinion leader. Explain what an opinion leader is and the characteristics that define an effective

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An opinion leader is an individual who has a significant influence over others opinions attitudes and behaviors within a particular social group or community Opinion leaders are respected knowledgeabl... View the full answer

Consumer Behavior Building Marketing Strategy

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