Question: https://en.wikipedia.org/wiki/Chicago_Tylenol_murders 1. What do you believe Tylenol did right/wrong here that affected their public image? Could this situation have been handled better? 2. In today's
https://en.wikipedia.org/wiki/Chicago_Tylenol_murders
1. What do you believe Tylenol did right/wrong here that affected their public image? Could this situation have been handled better?
2. In today's era of social media, would this event have a different outcome for Tylenol? Why or why not?
3. What were the ultimate positive/negative ramifications of this case for the pharmaceutical industry? Did this case bring awareness to the packaging of pharmaceuticals?
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