https://www.vox.com/the-goods/22573682/shein-future-of-fast-fashion-explained

From the above article please reply to the following question.

1. Outline four marketing mix strategies that are adopted by Shein. How has each strategy contributed to the financial success of the global brand
2. Who do you think were the intended market segments for Shein? Select two key segments and profile them.
3. Identify Shein's direct competitors in a perceptual map. How should such competitors respond to Shein's leadership status in the global marketplace?
4. What are four main ethical issues that have been raised about Shein's business practices? How would these ethical issues be addressed by legislation in the United Kingdom or your own country?