Question: https://www.youtube.com/watch?v=mq9vuow2iGY Based on the above video, discuss the benefits, challenges and limitations of using consumer panels in marketing research. Why would a company prefer this

https://www.youtube.com/watch?v=mq9vuow2iGY

Based on the above video, discuss the benefits, challenges and limitations of using consumer panels in marketing research. Why would a company prefer this method over other methods? What all factors would you consider before choosing your primary and secondary sources of data?

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