Question: https://youtu.be/Z3o_349_a08 Why are athlete endorsers a risk to a company? Companies usually distance themselves when an athlete has bad publicity. Why is Under Armour's case

https://youtu.be/Z3o_349_a08

  • Why are athlete endorsers a risk to a company?
  • Companies usually distance themselves when an athlete has bad publicity. Why is Under Armour's case different?

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