Question: Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500, for $326. It plans to lower the price to $279 next year. Its
Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500, for $326. It plans to lower the price to $279 next year. Its cost of goods sold for the Hyper 500 is $186 per unit, and this year's sales are expected to be 24.000 units. a. Suppose that if Hyperion drops the price to $279 immediately, it can increase this year's sales by 20% to 28,800 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that for each printer sold, Hyperion expects additional sales of $78 per year on ink cartridges for the three years, and Hyperion has a gross profit margin of 61% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? a. Suppose that if Hyperion drops the price to $279 immediately, it can increase this year's sales by 20% to 28,800 units. What would be the incremental impact on this year's EBIT of such a price drop? The change in EBIT will be $ (Round to the nearest dollar) b. Suppose that, for each printer sold, Hyperion expects additional sales of $78 per year on ink cartridges for the three years, and Hyperion has a gross profit margi of 61% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? The change in EBIT from ink cartridge sales will be $ (Round to the nearest dollar.) The incremental change in EBIT for the first year is $ (Round to the nearest dollar.) The incremental change in EBIT for the second year is $ . (Round to the nearest dollar.) The incremental change in EBIT for the third vear is $1. (Round to the nearest dollar.)
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