I am begging, please help me to write this paper, please. I will greatly appreciate it. Note, Topic i choose is NANDOS PLEASE GIVE ALL WHAT YOU KNOW About THIS peri-peri chicken please follow all this please give introduction the body and must have Conclusion Reference no copy and paste please maxium page is 18 please follow all instructions thank you so much

You can approach this type of case in three steps: 1. Investigate the company NANDOS 2. Investigate the product NASDOS peri-peri chicken 3. Choose a pricing strategy based on your investigation 1. Investigate the company Get a feeling for the business of the company: What products does the company sell and where does the company stand in the market? For instance, is the company a market leader? In terms of volume or quality or both? What is the companys key objective? Profits? Market share? Growth? Brand positioning? Competitive response? Make sure to clarify the objective before starting the analysis.

2. Investigate the product How does the clients product differ from competition? How does the production differ? What is its Unique Selling Point (USP)? What are the alternatives or substitute products? At what stage the product lies in its lifecycle? Are the supply and demand foreseeable? 3. Choose a pricing strategy The choice of a strategy depends on the information gathered in the first two steps. There are three major pricing strategies: (1) Competitive analysis (benchmarking): In this strategy, the price based on the price our competition charges. Therefore, you want to investigate: Are there comparable products/services? If yes, how do they compare to the clients product? (2) Cost-based pricing: This strategy bases the price on the cumulated costs per item (break-even) plus a profit margin. Therefore, you need to know the clients cost structure. This strategy is now considered outdated. However, it is important to know the clients' cost structure before choosing a price. (3) Price-based costing (or value-based pricing): This strategy is based on determining the "value" of client's product or the amount customers are willing to pay. This approach is similar to competitive analysis in that you can generally determine customers willingness to pay from prices of different substitutes. Keep in mind that different customer segments may have a different willingness to pay for client's products, implying that the client could charge different prices to different customers segments by changing the "value added" to justify the changes in prices.