Question: I am confused and need help creating a BCG Matrix. Data for business units Division Revenues Profits % profit RMSP IGR% Midland 250 75 0.6

I am confused and need help creating a BCG Matrix.

Data for business units Division Revenues Profits % profit RMSP IGR% Midland 250 75 0.6 10 Odessa 500 90 0.8 -2 Abilene 125 18 0.4 7 % profit You calculate if needed IGR% industry growth rate percent 2% RMSP relative market share position in the industry 1. Develop a BCG Matrix for the company. 2. Show the ideal flow of funds with arrows, show data points. 3. Comment in a paragraph the findings and significance and suggested strategy % Division Revenues Profits RMSPIGRO profit Midland 250 175 0.6 10 Odessa 500 90 0.8 1-2 Abilene 125 18 0.4 7 IGR% industry growth rate percent 2% relative market share posotion in the industry RMSP

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