I am sharing information regarding the Case Analysis assignment. While analyzing the case, you may follow the
Question:
I am sharing information regarding the Case Analysis assignment. While analyzing the case, you may follow the following format (based on the Harvard Business Review format):
1- Start by identifying the problem, or in other words what you think needs to be solved, and discuss it in relevant detail.
2- List and discuss relevant facts from the case that are directly associated with the identified problem.
3- Discuss relevant marketing concepts, that may be applied in this situation and elaborate on their relevance in this case.
4- Recommendation: After identifying the problem, and discussing the applicable marketing concepts, make two to three recommendations (or in other words the best course of action to deal with the problem).
5. Finish the discussion by choosing one course of action and explain why this is the best choice.
The for Individual Case Analysis can be found here:
https://www.greatideasforteachingmarketing.com/real-burger-world-rbw-case-study/
Management
ISBN: 978-0132553285
3rd edition
Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter