i. Comment on the various pricing strategies followed by the Manar Professional Skincare Company & Rayan Beauty Company in the above case.

ii. Analyse whether Latafa Organic Company can be successful with its pricing strategy.

iii. Did Latafa Organic Company and Rayan Beauty Company follow any evolution of marketing concepts? Justify your answer with the various stages.

Three companies were dominant in the skincare market in Oman, battling for the "driver's seat". To get the upper hand the companies followed and implemented many strategies to attract customers and grow in the market.

Manar Professional Skincare Company offered 50% more for the same price for their product 'Bright and Glow's. The company also decided to provide 5% offer on every purchase of the product during summer. Manar Professional Skincare Company offered more quantity than before for the same price.

Latafa Organic Company attracted its customers by providing herbal care. Herbal care was deemed to be healthier by giving good results to skincare and fairness. This increased the trust and loyalty of the customers. The company always focused on the need and want of the customers by conducting regular surveys .The Company introduced new herbal facial creams in three different flavours, like Papaya, Mint and Neem. For each 50 gram of Papaya herbal facial cream the company fixed the price as OMR .999 baiza.

Rayan Beauty Company attracted customers by launching a whole new soap product category that results in healthier and fairer skin. They decided to reach the customers by giving the best quality with a high price. This strategy helped because the soaps were considered to be less harmful than fairness creams. The Rayan Beauty Company‟s motive was to always satisfy the customers.

Answer rating: 100% (QA)

ANS 1 The pricing strategy used by Manar Professional Skincare Company who offered 50 more for the same price for their product is the penetration pri... View the full answer