Question: I have 1 case study below, please give me suggestion to complete it. Can you give some examples or suggestions to help me. Thanks so
I have 1 case study below, please give me suggestion to complete it. Can you give some examples or suggestions to help me. Thanks so much.
CASE STUDY
Propose an expansion and launch strategy for an emerging market firm with a strong local brand that wants to become a globally prominent brand. For your introduction, identify the firm and the market(s) targeted for expansion.
Consider and answer the questions below:
- How should this brand be positioned?
- What strategies are needed to capitalize on the brand as an asset?
- What kind of market research is needed?
- How effective is the firms current marketing strategy? What ways do you recommend for increasing the influence and value when expanding globally?
- What are the cultural considerations to this expansion?
- Will there be new products or innovations?
- What segmenting, targeting, and positioning strategies should be utilized?
- How might advertising, promotions, and pricing be different globally versus locally?
- Are there distribution challenges in the global market?
- Assessing feasibility studies of the firms larger environment, involving competition, context (social, technological, economic, legal, and political), collaborators,
Additionally, complete an analysis of the capabilities, strategies, and intentions of a major competitor for this firm. Propose a defensive strategy to counter the competitors likely moves if this firm were to expand globally.
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