I have post this question again. please provide full explanation in 1000 words or more. Please read the case study.

Question- According to the case study mentioned in pictures, Is there a role to play social media in meeting this challenge? Can COBS Bread leverage its efforts in this area to change consumer attitudes?

Consumer Behaviour Case Study Case Study: Marketing in Practice Cobs Bread-Changing Bread Consumption Aaron Gillespie, President of Canadian Operations at COBS Bread, was stumped. The latest consumer feedback reports had just been delivered, and once again the COBS Bread product was scoring extremely high among consumers for product taste and overall satisfaction. Indeed, the response to some of the products that had recently launched (e.g., the new Turkish bread and the pane di casa rolls) was very positive. Despite this excellent feedback, however, Aaron could see that some segments of COBS's consumers still didn't consider COBS Bread the appropriate choice for their daily bread consumption needs. It was seen rather as a specialty food retailer where one would look to buy bread for special occasions only, such as dinner parties or holiday events. Aaron knew that the high-quality product the company produced had led to this attitude, but he wondered how he could facilitate attitude change among consumers in a way that increased frequency of purchasing COBS products, The COBS Bread Story COBS Bread (www.cobsbread.com) was launched in 2003 in Canada by an Australian family company who saw Canada as the logical place to grow their business model. This import was launched by Australia's most successful bakery franchise-Baker's Delight--that had established around 700 bakeries across Australia and New Zealand. Serving over 2.5 million customers each week, Baker's Delight has surpassed over half a billion dollars in revenues annually. At the centre of the business model was a commitment to the quality of the product and the development of their people, which the company believed would lead to positive customer experiences. Operating under a franchise model, Baker's Delight provided support to its franchise owners in the areas of marketing, human resources training, finance, purchasing, and operations. COBS Bread replicated the model established by the parent company, and has been able to grow quickly in Canada. The company now has over a hundred bakeries across four provinces (Alberta, British Columbia, Ontario, and Saskatchewan) and plans to continue its aggressive growth over the next few years. Indeed, COBS sees itself as a young, energetic company with high ambitions dedicated to providing the community with the highest-quality, freshest bread possible. COBS bakes its product fresh each day using scratch baking techniques. This means COBS bakes from original ingredients, not from premixes, in store every day. The product offerings range from standard white loaves of bread to more artisan offerings, like kalamata olive paninos, and sweet breads, such as custard scrolls. COBS took its name from one of its most popular crusty breads, though some customers felt the name should stand for "Canada's Own Bread Stores While the growth of COBS Bread in Canada had been excellent, the company let meeded to continue to improve and grow its botiness. One goal centred on ensuring stable and committed franchisees over time. To achieve this, it was important that each COBS location work to increase same-store sales year atter year. This was achieved through operational improvements.se product introductions, carstully designed promotional activities, and attention 19 mattech It was in this context that Aaron became aware that some customer segment held an de toward COBS that prevented them from frequest purchase. Interestingly, these very positive attitude to COBS, holding the company in high estrem. These concess viewed COBs products as a high-quality treat reserved for special occasion on thing to be bought regularly. Instead of making weekly purchases at COBS to fulfil their bread needs, these consumers typically shopped these less than once a month. Regular bead purchases were made at more mainstream procery stores, where more processed brands such as Wandet Bread and MOGwin's would be available. This was obviously a cause for concern and Aaron wondered that might be done. Co wanted to be the destinations of chalice for all household bread needs. Achieving this spel would certainly build sales and would ultimately strengthen the regination, Possible Solutions Aaron knew there were many posible path to attempting to change comme des He wondered whether tactics like comparative advertising would be beneficial in this instance of perhaps the company's promotional strategies should move toward more emotional peale instead of the current rational memasing being employed? Furthet. Anton wondered how consumers were best persuaded in this context He knew that some retail eng more Interactive communications with their customers and it was an open question is his mind how effective these new approaches would be. Engagement through social methabe good thes fat for COBS, but Aaron was unsure how w these media might be used to be made change among this segment. Current social media se consisted mainly of a series at blog posts featuring stories about franchise or new recipes. Copyright 2021, 2017 Pearson Canada Inc 2021 Fall Consumer Behaviour Case Study He needed to figure out a wron-there was a dear requirement to come the nort shoppers into more loyal consument in order to facilitate the growth the company needed moved forward