I just need to answer two of each section.

SECTION I Question 1 Explain the problems that people have with choice and the strategies used to deal with choice situations, such as satisficing and maximizing behaviour and the use of heuristics, anchoring and framing. Question 2 Analyse the ways in which memory is used in memory retrieval in consumer purchase situations. Question 3 What is meant by Gestalt? Explain the importance of figure and ground for successful interpretation of an advertisement. Question 4 Define the key concepts of motivation, and differentiate the meanings of needs, wants and desires. Define the key concepts of " SECTION II Question 5 Define the reference group concept and describe types of reference groups and how these influence consumers and their consumption behaviour. Question 6 Explain what the Pareto law can tell su about heavy and light buyers of a brand. Question 7 How does acculturation work? What are the main processes and why is this useful for marketers to know about? Question 8 What is transformative consumer research and why is it relevant to the study of consumption