I must write a proposal for the following topic: Implementing a Digital Marketing Strategy to Increase Sales for XYZ Corporation.

Here are the guidelines:

This is the first step in creating your Capstone Project. You will select and describe

your topic and address all guidelines listed below as it pertains to your topic. In order to

gain approval from the instructor, you will need to choose one of the topic focuses

below, address the guidelines discussed below and submit a two$-$paragraph proposal.

Capstone Guidelines:

Consider the guidance below as you consider your Capstone Topic selection this week:

$$ You must have passion for the topic you choose.

$$ Your topic focus is on a problem, opportunity, enhancing a process, or a new

venture.