i need a report for 3000 words ( please help)

Outline of the Written Report

1. Executive summary

2. Introduction

An overview of the company and the product/service/brand

Segmentation/ Target Market

Current marketing strategies adopted by the company: 4 Ps

Competition (competitor analysis and the position of the brand in the market)

3. Consumer Behavior audit

Problem Identification: to identify in detail the segmentation of the product/service /brand based on the respondents

Objectives of the study

4. Literature Review

Theories, models, concepts that are relevant to the study

5. Methodology

Methods are used in analysing qualitative data

o In-depth Interview/

o Respondent: respondent profile

o Sampling procedure: How you approach respondents and conduct the interview

o The structure and list of questions. The questions should include:

Respondents habits and lifestyle

Product category consumption:

Product category definition: how respondents define the product category, meaning of the product category for the respondents

Functional and emotional aspect of the product

Key drivers of consuming and purchasing the products

Consumption habits: how, when the product is consumed, place where they usually buy the product.

Brand:

Strengths and weaknesses of the product (based on the respondents perception)

Brand identification: logo, colour, look, feel, name

Brand Personality

Any relevant questions to answer the objective of the study

6. Findings and Managerial implications

Based on the results, please provide your recommendations

7. Conclusion

8. Appendix

L'OREAL