Question: I need full answer for a & b min word is 250 for each . Q3. Air cargo is a very complicated business to manage

I need full answer for a & b min word is 250 for each .

Q3. Air cargo is a very complicated business to manage owing to its nature and the nature of the market it operates in (30 Marks) a) Elaborate with examples how yield management shapes decision making in the Aviation industry. (15 Marks) b) Explain the reasons why airlines enter in networks with other airlines and elaborate on the optimum point of the theoretical network synergies with examples from industry itself. (15 Marks)

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