Question: I need help with advertising objective for Uber. 1) DO they have primary or selective demand? Explain and give examples. 2) DO they take direct

I need help with advertising objective for Uber.

1) DO they have primary or selective demand? Explain and give examples.

2) DO they take direct action or indirect? Explain and give examples.

3) What are the stated objectives in term of following. Explain and give examples.

a) Advertising pyramid

b) Direct Response, including purchases

c) other

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