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Week 4 Assignment - Southwest Case StudyOverview

Complete an analysis of Southwest. Assess the organizational layout, performance metrics, and the technology that is used to measure performance and connect with consumers.

Instructions

Using the Southwest case study:

1. Evaluate Southwest's operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
2. Analyze how operation management activities affect the customer experience. Select two operation management challenges and provide the solutions for confronting them.
3. Examine Southwest's value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
4. Determine the different types of performance measurements that can be used to measure Southwest's service-delivery system design. Select at least two types that can be applied and provide justifications for the selection.
5. Examine the different types of technologies applied to Southwest's service operations and evaluate how the technologies strengthen the value chain.
6. Use at least two quality resources in this assignment that do not include the initial case study. Note: Wikipedia and similar websites do not qualify as quality resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

• Analyze the impact of operational strategies and practices on a business.

Title of the Assignment: Southwest Research Paper

Topic Introduction

In the introduction section, introduce the company, Southwest, and provide information about your experience with the company. Example: Are you familiar with the company? Have you used their services in the past/do you plan to in the future? What do others say about the company?

Competitive Advantage

Here you will evaluate Southwest's operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.

OM and the Customer

In this paragraph make sure you analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.

The Value Chain

Examine Southwest's value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.

Performance Measures

Determine the different types of performance measurements that can be used to measure Southwest's service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.

Southwest's use of Technology

Examine the different types of technologies applied to Southwest's service operations and evaluate how the technologies strengthen the value chain.

Conclusion

Example: "In conclusion, there is value is in... Provide your learning from the assignment and the research."