i need help with this please. thank u in advance

Discussion Chapt 4: IFE Matrix for Retail Computer Store Dear Students, Please read the example IFE Matrix on p. 116 of your textbook and then look at Table 4-11. 1. Choose two factors (either strengths or weaknesses) that you feel the company needs to pay more attention to in their strategic planning. Explain why? ("Important: You should have your initial post for discussions by friday. In this way all the students will have enough time 1 Saturday \& Sunday) to read and comment on your answers. You have to reply to two students. An Example IFE Matrix An example IFE Matrix is provided in Table 4-11 for a retail computer store. The table reveals that the two most important factors to be successful in the retail computer store business (as indicated by the highest weighted factors) are Strength #1: "Revenues from repair/service in the store," and Weakness # 1: Location of store negatively impacted by new Highway 34 . Note that among the strengths, the store's strategies are not responding well (rating is 2) to two factors: "Average customer purchase increased from $97 to \$128" and "Debt-to-total assets ratio declines to 3499 ," as indicated by the assigned 2 ratings. Reganding the store's weaknesses, note that the owner': strategies are responding "superior" to two factors: (1) "Location of store negatively impacted by new Highway 34, " as indicated by the rating of 4 (because plans are underway to perhaps relocate the store), and (2) "Bathroom needs refurbishing." as indicated by the rating of 4 (because the bathroom is in the process of being remodeled). Note that the store's IFE Matrix overali contains lent. This store receives a 2.73 total weighted score, which on a 1 - to 4 -scale, indicates some soc. cess but there is room for improvement in store operations, strategies, policies, and procedures. Coupled with the EFE Matrix, the IFE Matrix provides important information for strategy formulation. For example, this retail computer store might want to hire another checkout person and repair its carpet and paint. Also, the store may want to increase advertising for its repairfservices, because that is a really important (weight 0.15 ) factor to being successful in this business. In multidivisional firms, each autonomous division or strategic business unit should construct their own IFE Matrix (and their own EFE Matrix). Divisional matrices then can be integrated to develop an overall corporate IFE Matrix. Be as divisional as possible when developing a corporate IFE Matrix. Also, in developing an IFE Matrix, do not allow more than 30 percent of the key factors to be financial ratios. Financial ratios are generally the result of many factors, so it is difficult to know what particular strategies should be considered based on financial ratios. For example, a firm would have no insight on whether to sell in Brazil or South Africa to take advantage of a high corporate ROI ratio. take advantage of a high corporate ROI ratio. TABLE 4-11 Sample Internal Factor Evaluation Matrix for a Retail Computer Store