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Strategic planning is the process that matches the firm's resources to its market opportunities.* True False A sales rep from Advance spends several months with the buyer for a company that owns a dozen farms understanding the buyer's needs, and puts together a proposal for several fertilizers produced for the company's specific needs. When the sale is about to close, the buyer decides to purchase a cheaper, pre-made, standardized formula from another supplier. What is the most likely explanation of the outcome of the interaction? * A) The salesperson saw the sale as a partnering relationship while the buyer saw it as a transactional sale. B) The salesperson saw the sale as a transactional relationship while the buyer saw it as a partnering sale. C) The salesperson and buyer did not get along personally, so the buyer did not buy from the salesperson on principle. D) The salesperson did not understand the buyer's needs and proposed fertilizer formulas that weren't exactly right for the buyer. E) The buyer never intended to purchase from Advance, Transactional selling is less complicated than consultative selling because: * all sales begin with transactional selling consultative selling requires giving the client the product at the lowest price possible consultative selling takes into consideration the clients' varying needs consultative selling is an earlier form of selling than transactional selling a higher percentage of transactional sales close than do consultative sales