I need some help.

1. This is what my teacher asked for.

Describe how elements of social structure impact consumer behavior in Canada, and explain how this informs a car manufacturing organizations marketing strategy.

This is what I gave her.

The strategies I will be utilizing to get our product out are the four P's of marketing - product, pricing, promotion, and place as this will serve as the foundation for our marketing strategy (Luthans, Doh, 2017) for implementation in the new Canadian market. I will also take advantage of our local/regional management by introducing consumer sales incentives; that way, local dealers and salespeople can assist in furthering our automotive distribution (Luthans, Doh, 2017).

This was her feedback.

I need to see more about specific elements of social structure and how consumer behavior in Canada is affected as well as how the elements inform the marketing strategy. You have shown a plan. However, we are not looking for a specific plan in this element. I would stay away from the 4 P's of Marketing for this course and assignment as we are digging into country-specific information.

2.Explains how verbal and nonverbal factors should be incorporated into the delivery of a marketing message in the selected country

Communication Style

This is what I gave her

There are many ways to communicate in Canada; these include telephones, fax lines, and, of course, telecommunication. About 99% of the Canadian population has access to LTE, and about 70% of the population uses 5G (CIA, 2023).

Canadians appreciate straightforward information and communication (Hofsted, 2023). When we are marketing, it is important to keep in mind that Canada is a low-context communication culture. When using verbal marketing, it is best to be direct and personal (Luthans, Doh, 2017).

This was her feedback. Do you have some suggestions on how I could fix it?

You shared preferred communication styles and methods. However, I am looking for how verbal/non-verbal factors in the culture of Canada need to be used and incorporated in the the marketing message delivery.

Do you have any ideas on what I can add to improve this?

Do you have some suggestions on how I could fix it? That would be so helpful.